Smell of Vegemite factory given special heritage recognition by Melbourne council

Scent familiar to generations of local residents' becomes example of emerging field of olfactory heritage'

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The distinctive smell of Vegemite wafting from a Melbourne factory has been declared of significant" heritage value, despite previous fears the move would set a precedent that could cause planning issues.

The City of Melbourne council on Tuesday made a unanimous decision to include scent on a statement of significance for the factory - at 1 Vegemite Way in Fishermans Bend. Such a statement provides special heritage recognitions for important sites.

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