Fairtrade urges UK shoppers not to abandon it in ‘race to the bottom’

Ethical group says developing world farmers are struggling with a hit to both living and production costs

Shoppers are being urged to keep on buying Fairtrade products amid fears of a race to the bottom" as struggling Britons look for ways to save money during the cost of living crisis.

Anna Barker, head of responsible business at the Fairtrade Foundation, said the organisation had not seen a shift in spending away from the ethical brand but was worried about how people would react to the worsening squeeze on their finances.