PR firm given $560,000 to combat ‘negative’ views of controversial NSW rail body
by Michael McGowan from World news | The Guardian on (#60CA4)
Exclusive: government hired Newgate to devise corporate narrative' for body criticised as 'accounting sham'
The New South Wales government gave a public relations firm half a million dollars to devise a strategy to combat negative" perceptions of its controversial $40bn rail corporation, which included posting on LinkedIn and giving itself a different name.
Documents obtained by the Guardian reveal the Transport Asset Holding Entity (Tahe), the scandal-plagued corporation set up to take over control of the state's rail assets, was so concerned about negative media attention that it hired PR firm Newgate to devise a corporate narrative".
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