Britons face paying £380 a year more as supermarket inflation hits 13-year high

Shoppers turn to own-label goods as discounters Aldi and Lidl benefit from living costs crunch

Supermarket inflation hit 8.3% in the past month, the highest rate in 13 years, adding 380 to annual bills as the rising cost of living weighs on families.

Sales fell at all the big supermarkets as shoppers switched to discounters Aldi and Lidl and bought more own-label goods in an effort to keep a lid on spending, according to the latest data from Kantar.