Hemp soft serve and sorrell slushies: UK ice-cream sellers innovate to beat soaring costs

Cost of living crisis and rising prices hits demand for the traditional favourites of the ice cream van

Rocket lollies, Screwballs, Twisters, Feasts and, of course, Mr Whippy: the menu of a typical ice-cream van has been etched into our memories since childhood and has barely changed since.

But amid soaring inflation and record fuel prices, ice-cream sellers are quickly learning they must adapt to survive - or face the rocky road to ruin.