On the brink of ruin, Juul files emergency petition to fight FDA ban

Enlarge / Packages of Juul e-cigarettes are displayed for sale in the Brazil Outlet shop on June 22, 2022 in Los Angeles, California. (credit: Getty | Mario Tama)

With its business going up in smoke, e-cigarette giant Juul filed an emergency motion Monday to halt the Food and Drug Administration's decision to deny the company authorization to market any of its products in the US, effectively forcing it out of business.

The decision was leaked to The Wall Street Journal last Wednesday, June 22, and the regulator publicly announced the decision Thursday. On Friday, a panel of federal appeals court judges granted Juul a temporary administrative stay, allowing the company to continue to sell its products while the court reviews Juul's emergency petition to halt the FDA's decision. Juul had until noon Monday to submit its petition. The administrative stay is not based on the merits of Juul's argument in any way, the judges noted.

Meanwhile, The Wall Street Journal reported Friday that in addition to fighting the FDA denial, Juul is also considering filing for bankruptcy. The report cited unnamed people familiar with the matter. Juul did not immediately respond to Ars' request for comment regarding a possible bankruptcy filing.

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