Article 6199F Richard Branson won the space tourism battle, but his company lost the war

Richard Branson won the space tourism battle, but his company lost the war

by
Eric Berger
from Ars Technica - All content on (#6199F)
Richard-Branson-at-zero-g-1-800x450.jpg

Enlarge / Richard Branson was flying high in VSS Unity a year ago. Today? (credit: Virgin Galactic)

It has been 12 months to the day since Sir Richard Branson briefly departed this world, only to make a feathery return back to Earth, landing on a hot, dusty runway in rural New Mexico.

The flight marked a triumphant moment for Branson, who, just a week before turning 71 years old, fulfilled a childhood dream of going to space. In doing so, Branson beat fellow space-obsessed billionaire Jeff Bezos to the punch. The exuberance about his flight-and what it promised for Virgin Galactic-helped push his company's stock above $50 a share.

As Richard Branson went to space, he and his company seemed to be on top of the world.

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