Article 62A4W Alibaba's e-commerce arm counts carbon to encourage you to buy more stuff

Alibaba's e-commerce arm counts carbon to encourage you to buy more stuff

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from The Register on (#62A4W)
Story ImageEncourages 'eco friendly' consumer choices in exchange for discounts

Chinese e-commerce giant Alibaba launched a tool on Monday that encourages "eco-friendly consumer behavior" by rewarding customers for purchases and "green" activities on its apps with discounts on more stuff....

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