Men watch Love Island to hear women’s conversations, says ITV boss

Show offers young men insight into female counterparts, says Kevin Lygo, as channel adds Big Brother to roster

Cynics have suggested Love Island's popularity is built on the opportunity to watch contestants walking around a villa in swimwear. But according to ITV's boss, the show's real appeal for young men is the insight it offers into the mentality of women.

Kevin Lygo, who oversees ITV's programme output, said the hit dating show allows straight men to hear conversations they are usually excluded from.