British households £160 worse off in July than a year ago, says Asda

Retail chain pledges to do more to help consumers hit by cost of living crisis

British households were on average 160 worse off in July than a year earlier, according to research by the supermarket Asda, as it said it would do more to help shoppers being squeezed by soaring food and energy costs.

Asda bosses said they would keep grocery bills in check" and do all they could to support customers during these tough times", as they monitor how much money consumers have to spend through their income tracker.