How a century-old bakery is weathering inflation in the US’s worst-hit city

As costs rose nationwide, La Segunda in Tampa, Florida, had to figure out how to keep 140 employees across three bakeries afloat

For 106 years, La Segunda has baked bread in Ybor City, a neighborhood in Tampa, Florida. It's a Cuban bakery where the loaves are scored with palmetto fronds and reach 36in in custom ovens. Between the longstanding traditions and myths that shape the place, the owners that span four generations have never seen prices rise as they have in the past year.

Across America, inflation affected the food industry acutely, and in the case of La Segunda, the cost of wheat doubling in just 12 months left a bruise. That's 30% to 40% of our manufacturing," said Copeland More, a partner alongside his father in the business.