Article 63AEH Apple app transparency changes bring in the ad bucks... for Apple

Apple app transparency changes bring in the ad bucks... for Apple

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from The Register on (#63AEH)
Story ImageBy striking down Google and Facebook, the iMaker's transformation is complete

Although Apple's sales pitch for the idea was protecting users' privacy, it appears the company's App Tracking Transparency (ATT) initiative has been kind to its wallet as well, pushing it to the top of the mobile app advertising market in the past year....

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