Snapchat removes Māori face tattoo filters after outcry in New Zealand

The filters had prompted questions over the treatment of sacred cultural artefacts on tech platforms

The social media company that owns Snapchat has removed filters that applied images of sacred Mori tattoos to users' faces, after the discovery of the culturally offensive filters on social media apps provoked an outcry in New Zealand.

An investigation by Radio New Zealand revealed filters featuring t moko tattoos have proliferated on social media apps such as Instagram and Snapchat.