Class or crass? Brands walk a fine line in marking Queen’s death
by James Tapper from World news | The Guardian on (#63FKQ)
Posts by Playmobil and Legoland Windsor provoked comment, as did the Queen Elizabeth II workout
Content is king, in #marketingspeak at least, but many brands have discovered that the Queen is not content.
In the tumult of reaction to news of the Queen's death, social media managers struggled to work out the best way to communicate to their customers.
Continue reading...