‘Bigger and better than ever’: Australia’s rural shows bounce back after tough years

Sponsorship and community engagement are surging after two years of pandemic cancellations

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Australia's rural agricultural shows are making a comeback, with sponsorship and community engagement surging after two years of pandemic cancellations.

According to Agricultural Shows Australia (ASA) executive officer, Katie Stanley, of the more than 580 shows nationwide, 430 were cancelled due to Covid in 2020, and 273 in 2021.