Article 63ZD3 String of Bollywood films flop at box office as India turns to streaming

String of Bollywood films flop at box office as India turns to streaming

by
Hannah Ellis-Petersen in Delhi
from World news | The Guardian on (#63ZD3)

Big releases with usually bankable male stars criticised for formulaic storylines as audience taste evolves

The opening of a new big-name Bollywood film was once a national event across India, greeted by weeks of fanfare, long queues outside cinemas and halls packed to the rafters with audiences cheering and singing along.

But this year, with 77% of releases flopping at the box office, cinema halls have been left eerily quiet and Bollywood's once unshakeable domination of the Indian film industry has begun to look uncertain.

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