Netflix to reveal for first time how many people watch its shows in the UK

Streaming service's decision to sign up to independent ratings agency is world first and will give insight into its cultural power

Netflix will finally reveal exactly how many people watch its programmes in the UK, giving an insight to the true cultural power of the streaming service and its impact on British viewing habits.

Until now it has been possible to know that 13 million people tuned in for the finale of the BBC's Line of Duty or that 31 million viewers watched England in the Euro 2020 final - but Netflix has closely guarded the numbers of people who stream its hit shows such as Squid Game or Heartstopper.