How Iceland’s legion of shoppers are making ends meet as inflation soars

As UK inflation tops 10%, a discount for over-60s at Manchester's Urmston branch is proving a lifeline for many

Everything, really," says Joyce Irlam matter of factly when asked what she has noticed going up in price. All the shops I go in, I can see the difference in the prices."

Irlam speaks for many as the latest official data shows inflation hitting 10.1%, stoked by a near 15% jump in the cost of food and drink, with staples such as bread, meat, milk, cheese and eggs among the biggest risers.