RIP Google Hangouts, Google’s last, best chance to compete with iMessage
Google Hangouts is scheduled for death today. The phone app has been individually booting people off the service since July, but the last vestiges of Hangouts, the web app, will be shut down today.
For a brief period, Hangouts was Google's best, most ambitious, most popular messaging effort, but 5 billion downloads later, Google is moving on. Hangout's next of kin, Google Chat, should have all of your messages and contacts automatically imported by now, but the new service is a mere shadow of the original plan for Hangouts.
The closing of Hangouts is the latest chapter in the mess that is Google's messaging history. Google Talk launched 17 years ago, and Google still doesn't have a competitive message platform. Part of the reason we're on Google's umpteenth messaging app is that there is no solid, stable home for messaging inside Google.