Elon Musk scrambles to reassure advertisers amid ‘blue check’ verification chaos

As the brand-new CEO experiments with changes at the company, major brands pause spending on the platform

Elon Musk sought to reassure advertisers on Twitter on Wednesday that his chaotic takeover of the social media platform won't harm their brands.

But his effort came after a day of changes to the platform's account verification systems, and an acknowledgement from Musk that some dumb things" might happen as he transforms the company.