Ads in Windows 11 might make sense to Microsoft, but it’s really bad for consumers

Earlier in the week, some Windows 11 Dev Channel users spotted Start menu ads/promos encouraging them to back up their data to OneDrive, sign up for a Microsoft account, and complete their profile. This obviously opened the door to lots of conversations over on social media platforms such as Twitter as well as the comments section on our own coverage as the majority of readers proceeded to bash Microsoft for pushing what they believe to be advertisements in their OS.

To be fair, this backlash isn't surprising. Microsoft has previously been caught red-handed testing advertisements for Microsoft Editor in the File Explorer. At that time, the company quickly removed them, claiming that they were not meant to be published externally. Even then, I expressed concern that while the banner ads were published accidentally this time, the real problem here is that Microsoft is definitely playing around with this idea and there's no knowing when the tech giant decides that it's the right time to green light this initiative for the public.

It's not going to matter. People who (think they) need Windows will keep using Windows, keep taking the user-hostile nonsense, because they don't know any better. Windows users are a goldmine waiting to be split open and rushed, and Microsoft knows it.