‘There is a lot to do’: Bob Iger outlines vision for Disney as he returns as CEO

Priorities will be creativity and profitability, a shift from a costly streaming services growth strategy pursued by predecessor

Returning Disney boss Bob Iger told employees that he will prioritize creativity and profitability at a staff meeting at the company's Burbank headquarters on Monday - outlining a shift from a costly streaming services growth strategy pursued by his predecessor, who was dramatically ousted from the company eight days ago.

Iger, 71, held the top Disney job from 2005 to 2020. After a two-year break, he was reinstated after the company ousted Bob Chapek following an earnings report that showed the company lost close to $1.5bn in just three months on its streaming services platform.