Article 68BE4 Ford follows Tesla’s lead, cuts prices on Mustang Mach-E

Ford follows Tesla’s lead, cuts prices on Mustang Mach-E

by
Eric Bangeman
from Ars Technica - All content on (#68BE4)
Ford-Mustang-Mach-E-GT-7-800x541.jpg

Enlarge / It's not been designed to be a Nurburgring taxi, but switch the Mach-E GT Performance Edition into Unbridled Extend if you're going to autocross it. (credit: Ford)

If you've been on the fence about buying a new Ford Mustang Mach-E, good news: Ford has dropped prices across the lineup of its first battery-electric vehicle. At the low end, there's a $900 drop on the RWD standard-range base model, listed at $45,995. At the other end is a $5,900 decrease for the GT Extended Range, which now carries a $63,995 MSRP.

In addition to the price cuts, Ford will also increase production of the Mustang Mach-E. The carmaker now plans to build 130,000 BEVs for the North American and European market, a massive increase from the previously planned 78,000. The production increase will in turn decrease wait times for new cars, a sticking point for drivers ready to trade hydrocarbons for electrons. Those who have already ordered new BEVs from Ford will get the lower prices as well.

2023 Mustang Mach-EFormer MSRPUpdated MSRPChange
Select RWD Standard Range$46,895$45,995$900
Select eAWD Standard Range$49,595$48,995$600
California Route 1 eAWD Extended Range$63,575$57,995$5,580
Premium RWD Standard Range$54,975$50,995$3,980
Premium eAWD Standard Range$57,675$53,995$3,680
GT Extended Range$69,895$63,995$5,900

Ford's move comes just two weeks after Tesla discounted some of its models by as much as 20 percent. At the bottom of the lineup, the Model 3 RWD is now $43,990-$3,000 cheaper than it was last year. The Model Y has been heavily discounted as well, with the Long Range and Performance models seeing a $13,000 discount.

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