Article 69MAG Adidas grapples with $1.3B in unsold Yeezy sneakers after breaking up with Kanye West

Adidas grapples with $1.3B in unsold Yeezy sneakers after breaking up with Kanye West

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from The Register on (#69MAG)
Story ImageThis is what happens when you put all your eggs in one basket case

The fall of Ye - the artist formerly known as Yeezus, Saint Pablo, Yeezy, Louis Vuitton Don, and Kanye West - was one of 2022's more eyebrow-raising stories. Now Adidas has been left one of the biggest losers because it is sitting on $1.3 billion worth of Yeezy sneakers made in collaboration with the rapper....

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