Apple might be getting into VR at the worst possible time
In other words, the impressive PSVR 2 hasn't been as popular as Sony may have hoped, Meta Quest Pro sales barely scratch the surface of the Quest 2's nearly 20 million units sold, and the ByteDance-owned Pico is struggling, too.
There have already been some signs that high-end VR isn't taking, especially Meta's decision to cut the Quest Pro's price from $1,500 to $1,000 just over four months after the product first launched. But given that Apple's headset is rumored to cost around $3,000 - double the Quest Pro's starting price - the iPhone maker could have a steep road ahead as it tries to get traction for its headset.
I have my sincerest doubts about consumer VR/AR goggles, but at the same time - it's generally not a good idea to bet against Apple.