Poll reveals voters negative about Labour and Tory attack ads

Posters attacking Rishi Sunak on crime made Britons feel less favourable about both main parties, Opinium finds

Labour's controversial attack ad" accusing Rishi Sunak of failing to put paedophiles in prison has caused more voters to think negatively of Keir Starmer's party than a Conservative poster that accused the Labour leader of being soft on crime, according to an Opinium poll for the Observer.

The striking result, when people were asked to react to the two posters, comes after 10 days of internal Labour ructions over its sudden switch to hyper-aggressive and personalised online campaigning.