Writers and Publishers Face an Existential Threat From AI: Time to Embrace the True Fans Model

upstart writes:

Writers and publishers face an existential threat from AI: time to embrace the true fans model:

Walled Culture has written several times about the major impact that generative AI will have on the copyright landscape. More specifically, these systems, which can create quickly and cheaply written material on any topic and in any style, are likely to threaten the publishing industry in profound ways. Exactly how is spelled out in this great post by Suw Charman-Anderson on her Word Count blog. The key point is that large language models (LLMs) are able to generate huge quantities of material. The fact that much of it is poorly written makes things worse, because it becomes harder to find the good stuff[.]

[...] One obvious approach is to try to use AI against AI. That is, to employ automated vetting systems to weed out the obvious rubbish. That will lead to an expensive arms race between competing AI software, with unsatisfactory results for publishers and creators. If anything, it will only cause LLMs to become better and to produce material even faster in an attempt to fool or simply overwhelm the vetting AIs.

The real solution is to move to an entirely different business model, which is based on the unique connection between human creators and their fans. The true fans approach has been discussed here many times in other contexts, and once more reveals itself as resilient in the face of change brought about by rapidly-advancing digital technologies.

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