BMW plays it safe with design of new electric sedan, the 2024 i5
Enlarge / The eighth-generation 5 Series has the least-outrageous styling we've seen from BMW in some time. (credit: Jonathan Gitlin)
BMW provided flights from DC to Milan and back, plus three nights in a hotel so we could get a preview of the new 5 Series and i5. Ars does not accept paid editorial content.
COMO, ITALY-BMW has earned a reputation for challenging car designs. It's not a new thing, either. People mocked the Z1's disappearing doors. The Z3 coupe's "clown shoe" nickname was not at all affectionate. And few could find a kind word about the infamous "Bangle butt" on the fourth-gen 7 Series. But it doesn't take those kinds of risks with every model, particularly not the latest 5 Series, which now includes a fully electric i5.
The 5 Series is BMW's midsize sedan, and until the advent of the luxury SUV-a category that BMW basically invented-it was the company's bread and butter. There's a new 5 Series out this October, the eighth generation to bear the nameplate. Like other recent BMWs, it uses the manufacturer's latest flexible architecture that supports battery-electric, plug-in hybrid, and conventional powertrains, something we've seen to good effect with the 4 Series and particularly with last year's 7 Series and i7.
Now try to picture it wearing a taxi livery or perhaps a police version. (credit: Jonathan Gitlin)
The sedan is not dead"We're particularly happy with how it turned out proportion-wise. I think it is a long, elegant, sporty sedan, and that, for me, is the essence of any BMW anyway. And the 5 series, of course, is the core of the brand in many, many markets," said Adrian van Hooydonk, design director at BMW Group.