“Clearly predatory”: Western Digital sparks panic, anger for age-shaming HDDs

Enlarge (credit: Western Digital)

When should you be concerned about a NAS hard drive failing? Multiple factors are at play, so many might turn to various SMART (self-monitoring, analysis, and reporting technology) data. When it comes to how long the drive has been active, there are backup companies like Backblaze using hard drives that are nearly 8 years old. That may be why some customers have been panicked, confused, and/or angered to see their Western Digital NAS hard drive automatically given a warning label in Synology's DiskStation Manager (DSM) after they were powered on for three years. With no other factors considered for these automatic flags, Western Digital is accused of age-shaming drives to push people to buy new HDDs prematurely.

The practice's revelation is the last straw for some users. Western Digital already had a steep climb to win back NAS customers' trust after shipping NAS drives with SMR (shingled magnetic recording) instead of CMR (conventional magnetic recording). Now, some are saying they won't use or recommend the company's hard drives anymore.

Warning," your NAS drive's been on for 3 years

As users have reported online, including on Synology-focused and Synology's own forums, as well as on Reddit and YouTube, Western Digital drives using Western Digital Device Analytics (WDDA) are getting a "warning" stamp in Synology DSM once their power-on hours count hits the three-year mark. WDDA is similar to SMART monitoring and rival offerings, like Seagate's IronWolf, and is supposed to provide analytics and actionable items.

The recommended action says: "The drive has accumulated a large number of power on hours [throughout] the entire life of the drive. Please consider to replace the drive soon." There seem to be no discernible problems with the hard drives otherwise.

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