President centers ‘Bidenomics’ as 2024 re-election campaign gathers pace

Joe Biden's team focuses on voters' dim perception of president's handling of economy despite signs of positive performance

As Joe Biden launches his 2024 re-election campaign, the White House is hoping to revamp the messaging on the president's economic performance with a series of speeches, memos and the term Bidenomics".

On Wednesday, Biden delivered what was billed as a major speech focused on the economy as he told an audience in Chicago that the Republican policy of trickle-down economics" had failed America". In its place, Biden vowed to create policies that would prioritize growing the middle class, touted post-pandemic economic recovery and announced Bidenomics is working" - one of 15 times he used the word over the course of his speech.