What future for the Captain Tom Foundation after another PR fiasco?
by Patrick Butler Social policy editor from World news | The Guardian on (#6CT28)
This week's headlines about a pool in the home of the late fundraiser's daughter have left the foundation far from where it began in the public's affections
Less than two years ago, the Captain Tom Foundation was, in its own mind at least, on the brink of becoming a new British philanthropic force. The achievements of the eponymous war veteran, Covid fundraiser extraordinaire, were still fresh, and his family had grand plans for the charity that would bear his name.
Captain Sir Tom Moore, who died in 2021 aged 100, had become a symbol of altruism and generosity after his sponsored 100-lap walk round his garden in April 2020 caught the world's imagination and raised 38m for NHS charities. He became a national treasure and was knighted.
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