Article 6CTRW Influencers boost Wimbledon clothing range as club cashes in on tenniscore

Influencers boost Wimbledon clothing range as club cashes in on tenniscore

by
Emine Sinmaz
from World news | The Guardian on (#6CTRW)

Melissa Holdbrook-Akposoe is among prominent figures promoting the semi-formal collection on social media

Wimbledon is working with influencers to promote its clothing range for the first time in its 146-year history. In a break from tradition, the club has hired style influencers with hundreds of thousands of followers to appeal to a younger audience.

Melissa Holdbrook-Akposoe, who is better known as Melissa's Wardrobe and is the rapper Stormzy's stylist, normally posts pictures of herself in Prada and Victoria Beckham. This week, the 32-year-old Londoner, who has 314,000 Instagram followers and is one of Britain's biggest fashion influencers, posted a photo of an 85 Oxford shirt from Wimbledon's new semi-formal" collection.

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