Twitter Traffic is Down - Along with Advertising Revenue

upstart writes:

Cloudflare CEO Says Twitter's Traffic Is 'Tanking':

Cloudflare CEO Matthew Prince has shared a graph that shows a steady decline in Twitter's traffic since January 2023, hitting an all-year low in July. Prince didn't go into details about why Twitter's traffic has taken a nosedive, but other data analytics services paint a similar picture, including Ahrefs and Statista. The latter company claims that Twitter's global visits dropped from 6.9 billion monthly in January 2023 to 6.4 billion in April 2023.

[...] As Twitter's traffic goes on a downward spiral, Meta chief Mark Zuckerberg has been having fun on Threads, taking cheeky jabs at Musk, reveling in the explosive sign-up rate, and discussing how Threads can replace Twitter at its own game. "I've always thought there would be a town square app with 1 billion+ people," Zuckerberg replied to a user's analysis of Twitter's monthly active users and its appeal as a public town square. "It's wild that after a few days it seems possible to people that Threads has a shot."

Twitter loses nearly half advertising revenue since Elon Musk takeover:

Twitter has lost almost half of its advertising revenue since it was bought by Elon Musk for $44bn (33.6bn) last October, its owner has revealed.

He said the company had not seen the increase in sales that had been expected in June, but added that July was a "bit more promising".

[...] Meanwhile, Twitter is struggling under a heavy debt load. Cash flow remains negative, Mr Musk said at the weekend, although the billionaire did not put a time frame on the 50% drop in ad revenue.

In a tweet he said: "Need to reach positive cash flow before we have the luxury of anything else."

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