UK grocery price inflation eases as shoppers turn to loyalty cards

Britons using Tesco Clubcard and Sainsbury's Nectar more as costs at the checkout continue to rise

Grocery price inflation has eased to 14.9%, the lowest rate since Christmas, as supermarket shoppers sought out loyalty card promotions.

The fall in inflation over the four weeks to 9 July was partly the result of shoppers spending more via schemes such as Tesco's Clubcard and Sainsbury's Nectar, but it was also driven by a comparison with a step up in inflation a year ago.