Yes campaign failing to counter opponents’ targeted tactics despite spending more, experts say

Supporters of the Indigenous voice to parliament urged to hone their strategy in bid to convince undecided Australians to vote yes

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The yes campaign for the Indigenous voice to parliament referendum is outspending voice opponents on social media, but critics say its broad approach is failing to counter the no camp's more targeted tactics.

Yes campaigners have spent approximately $180,000 more on Facebook ads than the no campaign since 1 January, Guardian Australia analysis has found.

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