‘It’s over’: World Cup kiss becomes Spanish football’s #MeToo moment

Jenni Hermoso receives ovation at Madrid match as hashtag #SeAcabo is embraced on social media in wake of Rubiales scandal

When Jenni Hermoso arrived in the stands, the standing ovation was thundering. On the field below, Atletico de Madrid and AC Milan were battling it out for the Women's Cup, but the message - scrawled on posters, temporary tattoos and a metres-long banner unfurled by the players - was unanimous at the stadium in Madrid on Saturday night: We're with you, Jenni Hermoso."

It was a hint of how the tumultuous events of the past week since La Roja's dazzling World Cup win have supercharged the long-running battle for equality in women's football. As the hashtag #SeAcabo, meaning it's over", was embraced from Sevilla to Santander, it was clear that Spanish football's #MeToo moment had arrived.