China region offers cash ‘rewards’ for newlyweds if bride is under 25

China's eastern county of Changshan has made the offer in an effort to promote age-appropriate marriage and childbearing'

A county in eastern China is offering couples a reward" of 1,000 yuan ($137) if the bride is aged 25 or younger, the latest in a series of measures to incentivise young people to get married amid rising concern over a declining national birthrate.

The notice, which was published on Changshan county's official WeChat account last week, said the reward was to promote age-appropriate marriage and childbearing" for first marriages. It also included a series of childcare, fertility and education subsidies for couples who have children.