The Morning After: Tinder’s $500 a month tier is here
Hey, big spender. Tinder Select, the dating app's most exclusive tier, is rolling out now. It will cost love seekers $500 per month (or $6,000 annually - no bulk discounts) for features like exclusive search and matching.
The company has only offered Tinder Select to the less than one percent of users it considers extremely active" - does anyone want that label? Tinder told Bloomberg it'll open applications for Tinder Select on a rolling basis, but it didn't say exactly when. Tinder's exclusive membership was originally hinted at all the way back in 2019.
The owners of Tinder, Match Group, have dabbled in exclusive dating apps before, like The League, which it bought in 2022, so it's not too much of a shock to see Tinder also get reframed for the lonely rich. Is this worse than paying for verification when you have less than 1,000 followers on other social media networks? Yes. Yes, it is.
- Mat Smith
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Correction, 9/25/23 11:45AM ET: As Tinder Select is invite-only, we've updated the headline to reflect that.
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