Welsh town first to trial 10p bottle and can return scheme across community

Hundreds of Brecon households sign up for scheme in which they get money for every container they recycle

It is best known as a picturesque base for mountain walks but over the last three months a small Welsh market town has been taking part in a world-first environmental scheme that it is hoped may help revolutionise recycling.

People in Brecon (Aberhonddu) have been given manifold ways of returning drinks containers in exchange for a small financial reward. Uptake for the project, a digital deposit return scheme (DDRS) in which citizens get 10p for every container they recycle, has been good with 1,300 of the 4,300 households eligible signing up and 25,000 containers set to be processed.