The $10,000-plus golden Apple Watch is now “obsolete,” according to Apple
Enlarge / 18-karat rose gold Apple Watches on display, ready for you to invest more than five figures into their inevitably limited lifespan as a functional timekeeping device. (credit: Getty Images)
When purchasing a luxury watch, you might consider it more of an heirloom than a simple timekeeper. You can pass a well-maintained Submariner down to your progeny. You can generally sell a Nomos or an Omega long after you purchase it, often at a profit. Or you can simply keep it on your wrist as a reminder of the inexorable march of time, the importance of punctuality, and the genius of so many tiny mechanical pieces working together toward one simple but crucial function.
This will not happen with the first Apple Watch Edition models, despite Jony Ive's strong desire to enter that realm. As of September 30, Apple moved the original Apple Watch models to its "obsolete" list, at least internally. That includes the "Edition" models that ranged from $10,000 to $17,000 at their April 2015 launch. When a product is "obsolete," Apple no longer offers parts, repairs, or other replacement services for it.