Waitrose in talks with Amazon over online grocery deal, says report

Supermarket said to be considering third-party deal after share of UK market falls

Waitrose is reportedly in talks with Amazon to sell groceries via the internet marketplace, in an attempt to lure in more shoppers and claw back market share.

The Sunday Telegraph reported that the upmarket supermarket, part of the John Lewis Partnership, and Amazon were discussing a third-party deal, after the world's biggest online retailer struck a similar agreement with the supermarket Iceland recently.