Comcast Resists Call to Stop its Misleading “10G Network” Claims
Freeman writes:
An advertising industry group urged Comcast to stop its "10G" ads or modify them to state that 10G is an "aspirational" technology rather than something the company actually provides on its cable network today. The National Advertising Division (NAD), part of the advertising industry's self-regulatory system run by BBB National Programs, ruled against Comcast after a challenge lodged by T-Mobile.
In its decision announced Thursday, the NAD recommended that Comcast "discontinue its '10G' claims" or "modify its advertising to (a) make clear that it is implementing improvements that will enable it to achieve '10G' and that it is aspirational or (b) use '10G' in a manner that is not false or misleading, consistent with this decision."
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Comcast isn't alone in its use of the 10G term, which was unveiled in January 2019 by cable industry trade group NCTA-The Internet & Television Association. We wrote at the time that 10G marketing was likely to confuse consumers and that it indicated cable companies were envious of the 5G hype generated by the wireless industry.
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