Article 6FVFX Heineken’s UK summer beer sales dampened by higher prices and poor weather

Heineken’s UK summer beer sales dampened by higher prices and poor weather

by
Sarah Butler
from World news | The Guardian on (#6FVFX)

Worldwide sales volumes dipped 4.2% as prices rose 9.5%, leading to 2% increase in sales to 9.6bn

Heineken sold less beer in the UK during the summer as it raised prices by more than 7% and cool rainy weather put a dampener on barbecues and outdoor celebrations.

The drop, at the company which also owns Amstel, Birra Moretti and Tiger as well as its namesake brand, reflected an 7.6% fall in the amount of beer sold across Europe, with the average price of beer sold up 12%, driven by inflation and higher sales of premium beers.

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