French social media influencers feel the heat over new law on paid content

Authorities step up checks and name and shame' content creators who break rules in move to regulate industry

When Marie Lopez started recording YouTube videos of makeup and hair tutorials in her bedroom in Lyon aged 16, she ate, slept and breathed" social media.

By 21, she had an online community of millions and was one of the most watched French women on YouTube, posting about topics from bullying and acne to ecology. Now 28, under the name EnjoyPhoenix she uploads content from her life so many times a day that she is scared to count her working hours, aware that part of success is to reveal more and more" of your private life.