Editorial: YouTube Users are Justified in Continuing to Block Ads

An Anonymous Coward writes:

I have recently read many discussions in places like r/youtube where users who block ads are described as immature freeloaders or selfish for expecting others to watch ads so they don't have to. I believe most users understand that it's expensive to host a video streaming service, and that YouTube has to pay their bills somehow. However, at this point in time, there are very valid reasons for users to continue blocking YouTube ads. YouTube also has better solutions to increase revenue without resorting to their recent aggressive tactics.

Many ads contain NSFW content or obvious scams

YouTube clearly has the ability to detect content that violates the platform's rules, and videos are regularly demonetized for doing so. Because YouTube can moderate user-submitted content in this manner, they also have the ability to moderate sponsor-submitted content. Users have a reasonable expectation to not be subjected to NSFW content without their consent. I have read many reports of ads with cartoon characters engaging in sexual acts, and that is inappropriate. YouTube also does not have the ability to detect who is actually watching a video at a specific time, meaning that they could be exposing children to this content.

YouTube should not be sending content to users that is actively attempting to harm them, and scam ads are doing exactly that. Although many of these scams are obvious, which should make it easier to detect them using YouTube's moderation tools, there are still people who will be fooled. YouTube is not very responsive to user complaints about abusive ads, probably because they don't want to risk losing money from sponsors. One of the main reasons users block ads on other sites is because they are often deceptive or contain malicious payloads. At this time, that is also the best recourse users have to protect themselves from harmful ads on YouTube.

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