Article 6GDHR Hard Solo to be renamed Hard Rated after regulator finds alcoholic drink had ‘evident appeal to minors’

Hard Solo to be renamed Hard Rated after regulator finds alcoholic drink had ‘evident appeal to minors’

by
Emily Wind
from World news | The Guardian on (#6GDHR)

Drink itself will not change but must be rebranded after consumer complaints and backlash from health bodies

The alcoholic drink Hard Solo will change its name to Hard Rated after Australia's beverages advertising code regulator found the brand would have a strong or evident appeal to minors".

The drink itself will not change - just the name and packaging, with the word Solo removed.

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