Major Camera Companies Are Working To Fight Deepfakes

Arthur T Knackerbracket has processed the following story:

Before the ubiquity of artificial intelligence (AI), humans imagined a world wherein machines would take over the most mundane and repetitive tasks. In this ideal world, things like cleaning or organizing would have been a thing of the past, and people could do less manual labor and more creative work. Unfortunately, this is not what is happening.

These days, AI is being used to fulfill the roles that many of us perceive to be particularly human activities, especially in the arts. In 2023, content behemoths like Netflix announced their plans to create increasingly more content with AI. Knowing this, it is unsurprising that AI was a core concern for performers, and the harvesting of their "digital likeness" to train them was one of the key issues raised during the SAG-AFTRA Strikein thesame year.

With generative AI making several aspects of movie magic and photography obsolete, many photographers and videographers are struggling to protect their work and their livelihood. Thankfully, some of the largest camera companies are on their side. [...]

Before the age of generative AI, photographers, and videographers employed the use of watermarks to tag their work. When AI-generated content became more common, many groups called for transparency and sought to mandate watermarks which would show that these images were not created by humans.

Despite this, watermarks have never fully been able to keep bad actors at bay, even before AI, especially because of the existence of accessible technology that can easily remove them. In September 2023, a study claimed that watermarking AI content still has several issues, including how forging watermarks can lead to misattribution. Although, all hope is not lost yet.

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