Mr Kipling maker to cut more prices after bumper festive sales

Premier Foods makes reductions on some lines but increases cost of own-brand products it makes for retailers

The maker of Batchelors Super Noodles and Angel Delight has extended promotional price cuts to more products, including Loyd Grossman cooking sauces and Mr Kipling Bakewell slices.

However, Premier Foods is continuing to increase the cost of the own-brand products it makes for retailers and the food ingredients it supplies them, adding to inflation in shoppers' baskets.