Former footballers broke UK advertising rules with CBD tweets, says ASA

Matt Le Tissier and John Hartson recommended product but did not reveal they were being paid

Former footballers Matt Le Tissier and John Hartson broke UK advertising rules by posting promotional tweets about a cannabidiol (CBD) product without telling consumers they were being paid by its retailer, the industry watchdog has said.

The Advertising Standards Authority (ASA) investigated complaints about a number of posts on X, formerly known as Twitter, promoting Supreme CBD, a company set up by former boxer Anthony Fowler.