Yelp: It's Gotten Worse Since Google Made Changes to Comply With EU Rules
upstart writes:
Users are even more likely to stick with Google due to one change, says Yelp:
To comply with looming rules that ban tech giants from favoring their own services, Google has been testing new look search results for flights, trains, hotels, restaurants, and products in Europe. The EU's Digital Markets Act is supposed to help smaller companies get more traffic from Google, but reviews service Yelp says that when it tested Google's design tweaks with consumers it had the opposite effect-making people less likely to click through to Yelp or another Google competitor.
The results, which Yelp shared with European regulators in December and WIRED this month, put some numerical backing behind complaints from Google rivals in travel, shopping, and hospitality that its efforts to comply with the DMA are insufficient-and potentially more harmful than the status quo. Yelp and thousands of others have been demanding that the EU hold a firm line against the giant companies including Apple and Amazon that are subject to what's widely considered the world's strictest antitrust law, violations of which can draw fines of up to 10 percent of global annual sales.
"All the gatekeepers are trying to hold on as long as possible to the status quo and make the new world unattractive," says Richard Stables, CEO of shopping comparison site Kelkoo, which is unhappy with how Google has tweaked shopping results to comply with the DMA. "That's really the game plan."
Google spokesperson Rory O'Donoghue says the more than 20 changes made to search in response to the DMA are providing more opportunities for services such as Yelp to show up in results. "To suggest otherwise is plain wrong," he says. Overall, Google's tests of various DMA-inspired designs show clicks to review and comparison websites are up, O'Donoghue says-at the cost of users losing shortcuts to Google tools and individual businesses like airlines and restaurants facing a drop in visits from Google search. "We've been seeking feedback from a range of stakeholders over many months as we try to balance the needs of different types of websites while complying with the law," he says.
Google, which generates 30 percent of its sales from Europe, the Middle East, and Africa, views the DMA as disrespecting its expertise in what users want. Critics such as Yelp argue that Google sometimes siphons users away from the more reliable content they offer. Yelp competes with Google for advertisers but generated less than 1 percent of its record sales of $1.3 billion last year from outside the US. An increase in European traffic could significantly boost its business.
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